Ads, local news and print in one system.

Sound familiar? This is what it's built for.

Typical pain points for weekly newspapers and free ad papers, and the capabilities Adpressa uses to solve them: first those of the core, then those of the matching modules. Every capability is already in the system, and none of it is a promise for later.

• Ads carry the paper, yet they run through the inbox

  Orders arrive by email, phone and form, the space in the issue is noted on a slip of paper, and at the end of the month an invoice is missing.

  • Orders with a place in the issue Customers, price lists, orders and placement in the issue, for print and online, with a proof sent by link.
  • Order from email as a suggestion AI reads ad orders from an email or document and suggests a quote and customer data. Nothing is created until you accept it.
  • Invoice from the order Invoices and e-invoices are generated from the order, using the details from your company data and the customer's tax rule.

  No order gets lost between the phone call and the invoice.

• Classified pages and family notices cost hours every week

  Classified ads are retyped, obituary notices go back and forth three times for proofing, and the classified page comes together the evening before going to print.

  • Classified ads in the portal and in print Readers place classified ads and pay online, the price is calculated by characters or lines from your price list, and you approve each ad.
  • Classified pages in typesetting Approved classified ads flow into typesetting as classified pages, and booked print ads appear on the page plan with a print check.
  • Family notices with proofs Family and obituary notices with a proof and approval, without email back and forth.

  The ad pages are ready before the editorial deadline arrives.

• A small newsroom, two channels

  The same people write for the print edition and maintain the website, and every text gets handled twice.

  • One article for print and website The approved version appears in the print edition and on the web portal, and in the newsletter too if you wish.
  • Texts from files and dictation Word, PDF, RTF, ODT, EPUB and DOC files become articles. From source material and dictation, AI suggests a draft that the editorial team accepts or discards.
  • Page layout on screen Frames in the column grid, text flowing across columns and pages, image cropping and a proof as PDF.

  What the newsroom writes appears in print and in the portal without retyping.

• Subscribers, advertisers and payments in separate lists

  Who receives the paper, who advertises and who has paid lives in three different programs, and none of them knows about the others.

  • One address book Customers, subscribers and invoice recipients in one address book with duplicate checking.
  • Subscriptions with rate plans Subscriptions with rate plans, annual terms, invoicing from the subscription, and an address file for mailing.
  • Payment Partial payments and batch postings, SEPA direct debit as a file for your bank, camt.053 bank statements with automatic matching, export in DATEV format.

  Every address is stored once, and every payment finds its invoice.

• Close to your readers' hometowns

  Local reports, club announcements and events come in through many channels, and the portal lacks the pages where readers can find their own town.

  With the Local and Regional module, preselected in the configurator
  • Circulation area and town pages Municipalities from the official directory, articles tied to a location, and one page per town in the portal.
  • Reviewed submissions Readers and local clubs send in texts and photos, the editorial team accepts or rejects them, and the article draft is created automatically.
  • Events calendar Events with recurrence, submission by organizers with approval, subscribable calendars and structured data for search engines.

  Local content follows a single path from submission to town page.

• The paper gets delivered, and you know where

  Routes, vacation holds and delivery complaints live in lists and on slips of paper, and the carrier hears about changes too late.

  With the Delivery module, preselected in the configurator
  • Districts, routes and carriers Every subscription has a delivery type and a route with a fixed stop order, and the suggestion is derived from the postal code.
  • Vacation holds, moves and delivery complaints Every report is a case with a status and history, a move changes the subscription address on the effective date, and the redelivery appears on the route list.
  • List for the carrier A private link shows the carrier today's route list on a phone or as a PDF, with no account and no location data.

  Fewer calls about undelivered papers, and the carrier always has the current status.

• What sits at the newsstand is planned and settled

  Copies supplied and returns sit in the wholesalers' spreadsheets, settlements are recalculated by hand, and the next print run is decided by gut feeling.

  With the Single-Copy Sales module
  • Points of sale and territories Wholesalers, station bookstores, newsstands and retailers are master records with a territory and route. Name and address are stored only in the address book.
  • Copies supplied, returns and settlement For each issue and point of sale you record copies supplied and returns, by hand or from a spreadsheet. The system issues the invoice for copies supplied and the credit note for returns in the invoicing package, with a number.
  • Demand as a suggestion From the most recent issues, the system calculates a suggestion for the next supply, with a visible rationale and a seasonal note. You decide.

  Fewer returns, less manual work and a settlement that matches every delivery.

• Reader service that lets nothing slip

  Cancellations, delivery complaints and address changes arrive by phone, letter and email, and nobody knows what is still open or whether a deadline is running.

  With the Reader Service module
  • Cases with deadlines and history Every request has a status, an owner, a deadline and a history, with reply templates and links to the subscription and delivery.
  • Self-service in the portal Readers change their address, report vacation holds and delivery complaints, view invoices, and cancel using the legally required button.
  • Campaigns with a legal basis Win-back and promotional campaigns go only to readers who have given consent or as permitted marketing to existing customers, with a suppression list and unsubscribe link.

  Fewer follow-up inquiries, deadlines that are met, and canceled subscribers who come back.

• Obituary notices that stay online

  The printed obituary notice is forgotten after a day, and the portal has no quiet place for a memorial page.

  With the Obituary Portal module
  • Memorial page and condolence book The notice goes online with service dates, visitors write in the condolence book and light candles, and you approve every entry.
  • Funeral directors and family members Funeral directors submit notices through their own link, and family members hide entries or hide the page.
  • Duration and additional revenue The page goes offline once its term ends, and extensions and highlighting are line items for billing.

  The obituary notice becomes a second, dignified presence that earns its own revenue.

• Open ad slots earn nothing

  The ad sales team sells online ads by hand, many slots stay empty or show house ads, and small budgets are not worth preparing a quote for.

  With the Ad Marketplace module
  • An ad marketplace across many publishers Vetted advertisers book your open slots themselves and place bids. Your own sales always take priority.
  • Your rules You choose websites, slots and minimum prices, approve creatives manually or automatically, and block industries or advertisers.
  • Effortless billing The platform bills the advertisers and issues you a credit note every month. Impressions are counted without cookies and with a bot filter.

  Empty ad slots turn into revenue, without additional sales effort.

• The website already runs on WordPress

  The website should stay as it is, but every article gets typed in there a second time.

  With the WordPress add-on
  • Articles appear on WordPress Published articles go to your WordPress website with category, tags and featured image, and sending again later updates the same post.
  • Quick import Existing content from WordPress, an export file or a feed comes in as drafts.
  • Backfill You can also transfer articles that have already been published.

  The newsroom writes once, and the WordPress website is still up to date.

What your website looks like

Adpressa delivers your publishing house's website itself. These example portals are real pages of the system with invented texts and example photos, selected for weekly newspapers and free ad papers. You see the home page, sections and articles the way your readers would see them. The content is in German.

• Local newspaperA classic regional newspaper: masthead in a serif typeface with a double rule, densely set columns with fine lines.View example
• ClassicThe calm standard: light cards in a grid, section blocks with a colored line and a large lead story.View example
• CompactQuick to scan: numbered headlines in dense lines, the section as a small label and the time on the right.View example

View all ten example portals

What every publisher gets, at no extra charge

The core includes what an editorial team needs for print and portal. Modules and add-ons cover special tasks.

• Articles and approvalVersions, authors with their consents, approval by people under a four-eyes rule, managing editor role, embargo, language versions, checklists before approval, turnaround metrics, notifications with escalation.
• Checking suiteCheck runs with findings, house style, duplicates, spelling and sign-off before approval.
• Planning and typesettingTopics, calendar, daily issues following a publication pattern, editorial duty roster, issue plan with page budget, on-screen page layout with an automatic draft as a suggestion, designed page layout with style templates, issue close-out with print approval, typesetting as PDF/X-4, ePaper for each issue, output as ICML and JATS.
• Web portal and readersWeb portal from a template for each publisher with preview, paywall with access tiers, reader accounts, breaking news on the home page, moderated comments and browser notifications, tests of headlines and images only with reader consent.
• NewsletterEditions built from published articles, consent checks, one-click unsubscribe, a log for every send.
• Ads, invoices and feesAd customers, price lists, orders and space in the issue, classified ads with payment in the portal, ads in the layout with print check and classified pages, family and obituary notices, invoices and e-invoices from the order and the subscription with partial payment and batch posting, fee credit notes for freelance authors.
• Subscriptions, address book and paymentSubscriptions with rate plans, annual billing run and address file, one address book for customers, subscribers and advertisers with duplicate checks, SEPA direct debit as a file for the bank, camt.053 bank statements with payment matching, and export for accounting in DATEV format.
• Intake and importTexts from Word, PDF, RTF, ODT, EPUB, DOC, text files and email, articles from source material and dictation, wire reports in NewsML-G2, NITF and ninjs with retraction and breaking-news handling, migration from WordPress, CSV and Excel with a check before execution.
• Media library, archive, podcastsImages with creator, license and rights expiry, media picker in the editor, cropping per channel, text in images and image search by meaning, semantic archive search, audio and video with feeds.
• AI with approvalEditorial assistant, your own instructions and style profiles per publisher, audience profiles, ad orders from email or document as a suggestion, titles and texts for search engines and social networks, social posts only after editorial approval, helpers in the editor, names of places, organizations and people from articles as master data, providers, and a log with the cost of every call.
• Publisher and accessTitles, sections, issues, users with roles, log-in through your identity provider, company data as a single source for invoices and the legal notice, address validation, and a checklist and sample issue to get started.
• Interfaces and operationsAPI keys, signed webhooks, forwarding through a single approval point, an outbox for everything that leaves the house, full export, logs, deletion policy, help and tickets.

What is not included

What the system cannot do, or what still has to be verified before launch, is listed here so that you know in advance.

• Not a layout application for every single pagePages are built from templates, in the column grid on screen and with style templates. If you design every page freely, stay with your layout application and import the articles as ICML.
• Printing and mailingYou receive the PDF/X-4 and the address file; the printer and the lettershop remain your partners.
• Ready-made legal texts for your portalYou supply the legal notice, terms and conditions and privacy policy for your portal. The company data shows which details are still missing for the legal notice.
• Typesetting software licenseTypesetting, page layout and ePaper render the PDF with the Prince typesetting software. The production license is still pending; until then, every page carries the watermark of the trial version.
• Native connection to every social networkWithout a connection to a network, an approved post goes as signed JSON to your recipient. Publishing through a channel distribution platform is available only as an add-on, and that will be offered only after it has been accepted.
• Integrations before acceptanceAdd-ons whose connection to a third-party service has not yet been accepted live are not in the modular kit and will be offered only afterward.
• Reporting formats of press wholesalersSupply and returns for single-copy sales come in as CSV with free column mapping. Fixed wholesaler formats are not built in because no reliable specification is available.

Switching with guidance from FHC+P

If you are switching from a legacy system and your own website, FHC+P, as operator of the platform and as IT service provider, handles the migration. We first look at what you have, and then give you a quote for the migration.

• Migration analysisWe review your legacy system, data volumes, existing websites, redirects and interfaces. The result is a fixed-price quote for the migration.€1,600.00 one-time, net, spread over the first year: about €133.33 per monthCredited if you order the migration.
• Portal launchThe standard layout is adapted to your brand: logo, colors, fonts and sections. This also includes your own domain with a certificate, the portal's legal notice and privacy pages with your texts, and acceptance together with you.€1,800.00 one-time, net, spread over the first year: €150.00 per month
• Migration and integrationWe migrate the data from your legacy system, connect existing portals, redirect old addresses and train your team. We prepare the quote after the analysis, as a fixed price or on a time-and-materials basis.After analysis

All amounts are net, plus statutory VAT. Fixed prices for setup services are spread over the twelve months of the first year; the migration after the analysis is a separate quote. What you need to provide and how acceptance works is set out in the General Terms and Conditions under setup services.

AI works alongside your editorial team, not instead of it

Drafts from source material and dictation, headlines, cuts, summaries, tags, copyediting, translations into language versions, titles and texts for search engines and social networks, ad orders from email, image crops and answers from the archive all arrive as suggestions. Acceptance happens in the editorial team. The editorial assistant takes questions and commands in your own words and creates suggestions that take effect only after you accept them.

Each publisher defines its own instructions and a style profile, and the editor-in-chief approves the instructions. Authors consent to AI use per article, and without their consent the article is left out. Every call is logged with provider, model, tokens and cost, and a monthly cost limit applies per publisher.

On labeling under Article 50 of the EU AI Act (Regulation (EU) 2024/1689): texts with AI involvement and AI images carry a label in the portal, and AI images also in print. The labels cannot be switched off. Whether they are sufficient in your case remains a matter for your own legal review.