Designed pages and a strong website in one system.

Sound familiar? This is what it's built for.

Typical pain points of magazines and periodicals and the capabilities Adpressa uses to solve them: first those of the core, then those of the matching modules. Every capability is already in the system, and none of it is a promise for later.

• Layout depends on the design department

  Every page is built in a design program that only one person operates, and every change to the text costs an extra round.

  • Designed page layout Style templates for each title with paragraph and character formats, print colors, master pages with headers and footers, and your own fonts with license confirmation.
  • Page layout on screen Frames in the column grid, text flowing across columns and pages, image cropping and a proof as PDF.
  • Open formats If you keep typesetting in your own design program, you receive the articles as ICML.

  Editorial and design work on the same page.

• Readers flip, scroll and share

  The print edition looks great, but online there is only a list of articles, and someone writes the social media posts on the weekend.

  • An ePaper for every issue Built from the print PDF and the article texts, with zoom, page overview, reading mode, bookmarks and archive, on the portal and as an app, access by tier with a preview of the first pages.
  • Web portal with paywall Multiple websites per publisher, each with its own layout, access levels per article, a preview before publishing, and reader log-in.
  • Social media after approval The AI suggests texts for social networks, and the editorial team schedules posts per channel with a time and preview. Nothing goes live until you approve it.

  Every issue lives on in print, in the ePaper and online.

• Which headline works best?

  In print, gut feeling decides; online, the click count decides; and nobody measures either properly.

  • Tests of headlines and images Two to four versions head to head, only with readers who have given their consent, and only as a count without identifiers. The results show their method and make a recommendation only after the minimum sample size is reached.
  • Titles for search engines The AI suggests titles and descriptions, and only what you accept is applied.

  The editorial team decides with numbers it can explain.

• Paying freelance authors and photographers

  Who wrote or photographed what, and what it costs, gets pieced together from emails and spreadsheets at the end of the month.

  • Author fees Agreements with a per-word, per-character or per-line rate and image fees, proposals generated from published pieces with a traceable count, credit note after approval by the editor-in-chief.
  • Reversals, payouts and reporting Credit notes can be reversed, and you also get a payout list and a report for management.
  • Image rights on the image Creator, license and expiry of the usage rights are stored with the image in the media library.

  Every piece is recorded once and paid correctly.

• What sits at the newsstand is planned and settled

  Copies supplied and returns sit in the wholesalers' spreadsheets, settlements are recalculated by hand, and the next print run is decided by gut feeling.

  With the Single-copy sales module, preselected in the configurator
  • Points of sale and territories Wholesalers, station bookstores, newsstands and retailers are master records with a territory and route. Name and address are stored only in the address book.
  • Copies supplied, returns and settlement For each issue and point of sale you record copies supplied and returns, by hand or from a spreadsheet. The system issues the invoice for copies supplied and the credit note for returns in the invoicing package, with a number.
  • Demand as a suggestion From the most recent issues, the system calculates a suggestion for the next supply, with a visible rationale and a seasonal note. You decide.

  Fewer returns, less manual work and a settlement that matches every delivery.

• The right image is missing for every topic

  There is no time for stock-style illustrations, cutouts and enlarged photos, and photo agencies cost money.

  With the AI images add-on
  • Images from a description The AI generates an image as a suggestion. It is kept only once a person accepts it, and the editorial team sets creator and license.
  • Improve photos Background removal and upscaling on your own server, and image content is changed by AI only on explicit request.
  • Original and labeling Every result is a new media item, and the original stays unchanged. AI images carry a label on the portal and in print that cannot be turned off.

  More fitting images, each one clearly labeled.

• Your website should look like your magazine

  The templates almost fit, but every change to the look of the website needs a developer.

  With the Layout editor add-on
  • Layouts from building blocks Custom layouts for your websites made from ready-made blocks, with a preview using real articles, no code required.
  • Drafts and versions Adapt existing layouts as a copy, review them as a draft and publish the versions you have checked.
  • Mandatory elements stay The legal notice, ad labeling and paywall cannot be moved out of the way.

  Your website gets your look without losing its obligations.

• Readers read, but you don't know who they are

  Many readers arrive via search engines and leave again, and the publisher never learns who they are.

  With the Leads and metering module
  • Free allowance per reader A number of free articles per period according to your rules, after which the paywall asks for registration.
  • Contacts with consent Only people who have confirmed their address and agreed to its being passed on count as leads.
  • Handover to your CRM Leads go through the outbox to your destinations, never without consent.

  Anonymous visitors become contacts who have given their consent.

• Reader service that lets nothing slip

  Cancellations, delivery complaints and address changes arrive by phone, letter and email, and nobody knows what is still open or whether a deadline is running.

  With the Reader Service module
  • Cases with deadlines and history Every request has a status, an owner, a deadline and a history, with reply templates and links to the subscription and delivery.
  • Self-service in the portal Readers change their address, report vacation holds and delivery complaints, view invoices, and cancel using the legally required button.
  • Campaigns with a legal basis Win-back and promotional campaigns go only to readers who have given consent or as permitted marketing to existing customers, with a suppression list and unsubscribe link.

  Fewer follow-up inquiries, deadlines that are met, and canceled subscribers who come back.

• Close to your readers' hometowns

  Local reports, club announcements and events come in through many channels, and the portal lacks the pages where readers can find their own town.

  With the Local and regional module
  • Circulation area and town pages Municipalities from the official directory, articles tied to a location, and one page per town in the portal.
  • Reviewed submissions Readers and local clubs send in texts and photos, the editorial team accepts or rejects them, and the article draft is created automatically.
  • Events calendar Events with recurrence, submission by organizers with approval, subscribable calendars and structured data for search engines.

  Local content follows a single path from submission to town page.

• Open ad slots earn nothing

  The ad sales team sells online ads by hand, many slots stay empty or show house ads, and small budgets are not worth preparing a quote for.

  With the Ad Marketplace module
  • An ad marketplace across many publishers Vetted advertisers book your open slots themselves and place bids. Your own sales always take priority.
  • Your rules You choose websites, slots and minimum prices, approve creatives manually or automatically, and block industries or advertisers.
  • Effortless billing The platform bills the advertisers and issues you a credit note every month. Impressions are counted without cookies and with a bot filter.

  Empty ad slots turn into revenue, without additional sales effort.

• The website already runs on WordPress

  The website should stay as it is, but every article gets typed in there a second time.

  With the WordPress add-on
  • Articles appear on WordPress Published articles go to your WordPress website with category, tags and featured image, and sending again later updates the same post.
  • Quick import Existing content from WordPress, an export file or a feed comes in as drafts.
  • Backfill You can also transfer articles that have already been published.

  The newsroom writes once, and the WordPress website is still up to date.

What your website looks like

Adpressa delivers your publishing house's website itself. These example portals are real pages of the system with invented texts and example photos, selected for magazines and periodicals. You see the home page, sections and articles the way your readers would see them. The content is in German.

• MagazineGenerous like a magazine: large serif headlines, plenty of white space and the lead story as a wide cover story.View example
• Picture magazineAn image-driven feature page with large tiles, little text and plenty of space.View example
• BlogA calm reading page in a narrow column: large cards without borders and plenty of white space.View example

View all ten example portals

What every publisher gets, at no extra charge

The core includes what an editorial team needs for print and portal. Modules and add-ons cover special tasks.

• Articles and approvalVersions, authors with their consents, approval by people under a four-eyes rule, managing editor role, embargo, language versions, checklists before approval, turnaround metrics, notifications with escalation.
• Checking suiteCheck runs with findings, house style, duplicates, spelling and sign-off before approval.
• Planning and typesettingTopics, calendar, daily issues following a publication pattern, editorial duty roster, issue plan with page budget, on-screen page layout with an automatic draft as a suggestion, designed page layout with style templates, issue close-out with print approval, typesetting as PDF/X-4, ePaper for each issue, output as ICML and JATS.
• Web portal and readersWeb portal from a template for each publisher with preview, paywall with access tiers, reader accounts, breaking news on the home page, moderated comments and browser notifications, tests of headlines and images only with reader consent.
• NewsletterEditions built from published articles, consent checks, one-click unsubscribe, a log for every send.
• Ads, invoices and feesAd customers, price lists, orders and space in the issue, classified ads with payment in the portal, ads in the layout with print check and classified pages, family and obituary notices, invoices and e-invoices from the order and the subscription with partial payment and batch posting, fee credit notes for freelance authors.
• Subscriptions, address book and paymentSubscriptions with rate plans, annual billing run and address file, one address book for customers, subscribers and advertisers with duplicate checks, SEPA direct debit as a file for the bank, camt.053 bank statements with payment matching, and export for accounting in DATEV format.
• Intake and importTexts from Word, PDF, RTF, ODT, EPUB, DOC, text files and email, articles from source material and dictation, wire reports in NewsML-G2, NITF and ninjs with retraction and breaking-news handling, migration from WordPress, CSV and Excel with a check before execution.
• Media library, archive, podcastsImages with creator, license and rights expiry, media picker in the editor, cropping per channel, text in images and image search by meaning, semantic archive search, audio and video with feeds.
• AI with approvalEditorial assistant, your own instructions and style profiles per publisher, audience profiles, ad orders from email or document as a suggestion, titles and texts for search engines and social networks, social posts only after editorial approval, helpers in the editor, names of places, organizations and people from articles as master data, providers, and a log with the cost of every call.
• Publisher and accessTitles, sections, issues, users with roles, log-in through your identity provider, company data as a single source for invoices and the legal notice, address validation, and a checklist and sample issue to get started.
• Interfaces and operationsAPI keys, signed webhooks, forwarding through a single approval point, an outbox for everything that leaves the house, full export, logs, deletion policy, help and tickets.

What is not included

What the system cannot do, or what still has to be verified before launch, is listed here so that you know in advance.

• Not a layout application for every single pagePages are built from templates, in the column grid on screen and with style templates. If you design every page freely, stay with your layout application and import the articles as ICML.
• Printing and mailingYou receive the PDF/X-4 and the address file; the printer and the lettershop remain your partners.
• Ready-made legal texts for your portalYou supply the legal notice, terms and conditions and privacy policy for your portal. The company data shows which details are still missing for the legal notice.
• Typesetting software licenseTypesetting, page layout and ePaper render the PDF with the Prince typesetting software. The production license is still pending; until then, every page carries the watermark of the trial version.
• Native connection to every social networkWithout a connection to a network, an approved post goes as signed JSON to your recipient. Publishing through a channel distribution platform is available only as an add-on, and that will be offered only after it has been accepted.
• Integrations before acceptanceAdd-ons whose connection to a third-party service has not yet been accepted live are not in the modular kit and will be offered only afterward.
• Reporting formats of press wholesalersSupply and returns for single-copy sales come in as CSV with free column mapping. Fixed wholesaler formats are not built in because no reliable specification is available.
• Circulation reportingThe ePaper counts views per issue without any personal data. A procedure for reporting circulation has not been built.

Switching with guidance from FHC+P

If you are switching from a legacy system and your own website, FHC+P, as operator of the platform and as IT service provider, handles the migration. We first look at what you have, and then give you a quote for the migration.

• Migration analysisWe review your legacy system, data volumes, existing websites, redirects and interfaces. The result is a fixed-price quote for the migration.€1,600.00 one-time, net, spread over the first year: about €133.33 per monthCredited if you order the migration.
• Portal launchThe standard layout is adapted to your brand: logo, colors, fonts and sections. This also includes your own domain with a certificate, the portal's legal notice and privacy pages with your texts, and acceptance together with you.€1,800.00 one-time, net, spread over the first year: €150.00 per month
• Migration and integrationWe migrate the data from your legacy system, connect existing portals, redirect old addresses and train your team. We prepare the quote after the analysis, as a fixed price or on a time-and-materials basis.After analysis

All amounts are net, plus statutory VAT. Fixed prices for setup services are spread over the twelve months of the first year; the migration after the analysis is a separate quote. What you need to provide and how acceptance works is set out in the General Terms and Conditions under setup services.

AI works alongside your editorial team, not instead of it

Drafts from source material and dictation, headlines, cuts, summaries, tags, copyediting, translations into language versions, titles and texts for search engines and social networks, ad orders from email, image crops and answers from the archive all arrive as suggestions. Acceptance happens in the editorial team. The editorial assistant takes questions and commands in your own words and creates suggestions that take effect only after you accept them.

Each publisher defines its own instructions and a style profile, and the editor-in-chief approves the instructions. Authors consent to AI use per article, and without their consent the article is left out. Every call is logged with provider, model, tokens and cost, and a monthly cost limit applies per publisher.

On labeling under Article 50 of the EU AI Act (Regulation (EU) 2024/1689): texts with AI involvement and AI images carry a label in the portal, and AI images also in print. The labels cannot be switched off. Whether they are sufficient in your case remains a matter for your own legal review.