Print, portal and ads in one system.

Who are you?

Adpressa is built for publishers with a print edition and a website. Each type of publisher has its own page covering its tasks, its modules in the modular kit and the limits that apply to it.

• Weekly newspaper and free ad-supported paperAds carry the paper, and a small editorial team produces the print edition and the website at once.Page for weekly newspapers and free ad-supported papers
• Regional daily newspaperA new issue every day, with local sections, wire reports and a newsroom working in shifts.Page for regional daily newspapers
• MagazineDesigned pages, readers in print, in the ePaper and on social networks, freelance authors and photographers.Page for magazines
• Trade and professional publisherTrade journals and association media, where a wrong detail costs more than a late one.Page for trade and professional publishers

Sound familiar? This is what it's built for.

Typical problem areas at publishers and the capabilities Adpressa uses to solve them. What your type of publisher needs in addition is on its own page. Every capability is already in the system; none of it is a promise for later.

• Print and online, five different programs

  Texts arrive by email, the issue plan lives in Excel, typesetting happens in a layout application, and someone retypes everything for the website.

  • Intake Word, PDF, RTF, ODT, EPUB and DOC files, emails and wire reports become articles with versions.
  • Issue plan Topics, calendar, page budget and ad slots in one place. For publishers without a print edition, the interface hides the print section.
  • Every channel from one article Print edition, web portal, ePaper and newsletter all show the same approved version.

  An article is edited once and appears correctly everywhere.

• Errors only surface at the printer

  A photo credit is missing, an author has not consented, a name is misspelled, and someone notices on the evening before print approval.

  • Checking suite Required fields, image rights, duplicates, house style and spelling against your publisher's own dictionary, on every check run, with sign-off.
  • Approval with a lock Open findings and missing author declarations block approval until they are resolved.
  • Media library with rights Creator, license and expiry of usage rights are stored with each image, and expired rights stand out.

  You see what is missing while writing, not at the press proof.

• Typesetting depends on one person

  When the graphic designer is out sick or the service provider fails to deliver, the print edition stalls.

  • Page layout on screen Frames in the column grid, text flowing across columns and pages, image cropping and a proof as PDF.
  • Automatic page layout as a suggestion Draft pages built from templates for each section, with measurement and a suggested cut. The editorial team compares, accepts or discards.
  • Designed page layout Style templates for each title with paragraph and character formats, print colors, master pages with headers and footers, and your own fonts with license confirmation.
  • Typesetting as PDF/X-4 The print edition is generated from print designs as PDF/X-4 for the printer, with ads placed in the layout and a print check.

  The editorial team can finish the print edition on its own.

• We hardly earn anything online

  The website shows everything for free, subscriptions run through paper forms, and nobody knows who the readers are.

  • Web portal with paywall Multiple websites per publisher, each with its own layout, access levels per article, a preview before publishing, and reader log-in.
  • Subscriptions in the portal Readers subscribe right at the article and pay through your payment provider.
  • More revenue Ad slots, classified ads with payment, newsletters with consent, and browser notifications.

  Readers become known contacts and paying subscribers.

• Ads, subscriptions and payments scattered across spreadsheets and inboxes

  Orders, proofs, subscription invoices and bank statements run through Excel and email, and at the end of the month an invoice is missing.

  • Orders with a place in the issue Customers, price lists, orders and placement in the issue, for print and online, with a proof sent by link.
  • Invoicing from the order and the subscription Invoices and e-invoices generated from the order and from the subscription. The tax rule is stored with the customer, and your publisher's details come from the company data.
  • Payment Partial payments and batch postings, SEPA direct debit as a file for your bank, camt.053 bank statements with automatic matching, export in DATEV format.

  From quote to incoming payment, all in one place.

• AI is in use, but nobody knows how

  Individual staff paste publisher texts into chat tools, nobody knows what leaves the building, and nobody labels what the AI contributed.

  • Suggestions instead of automation Drafts from source material and dictation, headlines, copyediting, translations, titles for search engines and ad orders from emails all arrive as suggestions, and the editorial team decides.
  • Your rules for the AI Your own instructions and style profiles per publisher, model choice per function, author consent per article, and a log with costs and a monthly limit.
  • Labeling Texts with AI contributions and AI images carry a label that cannot be switched off.

  The AI helps with the craft, and responsibility stays with the editorial team.

• Switching sounds like months of work

  A new system means transferring data, training people and running two systems in parallel for a long time.

  • Guidance from FHC+P Analysis of the legacy system, data migration, portal launch with your own domain, connection of existing websites and training, all from the operator.
  • Import with a trial run Articles and subscribers from WordPress, CSV and Excel, checked first and imported afterward.
  • Getting started with a checklist The start page guides you through the first steps, and a clearly labeled sample issue shows the result.
  • Help on every page Explanations in the interface, tickets to the operator, and log-in through your identity provider.

  You start with your own data, not with an empty shell.

What your website looks like

Adpressa delivers your publishing house's website itself. These example portals are real pages of the system with invented texts and example photos. You see the home page, sections and articles the way your readers would see them. The content is in German.

• NewsThe structure of a news site: a strip of the latest items, a large lead story with a side column and an image grid for each section.View example
• MagazineGenerous like a magazine: large serif headlines, plenty of white space and the lead story as a wide cover story.View example
• Trade portalFactual and clear: navigation as a column on the left, articles as a list one below the other, calm typography.View example

View all ten example portals

One system, every department benefits

Everyone works on the same content base. Each role sees what it needs and may do what its job requires.

• Publisher managementOne system instead of many contracts, ad revenue reports, AI costs at a glance, and a full export of your data at any time.
• Editor-in-chief and managing editorTurnaround times, backlog and issue risks at a glance, approval with a complete audit trail on every version, breaking news in the portal.
• Editorial team and copy deskWrite, check and comment on the same article, tasks with deadlines, duty roster, and cover during absences.
• Advertising managementOrders, space in the issue, proof and invoice without switching tools, campaigns with proof of performance.
• Circulation and reader serviceSubscriptions with rate plans, address book, reader accounts, annual billing run and address file for the lettershop, all in one place.

What every publisher gets, at no extra charge

The core includes what an editorial team needs for print and portal. Modules and add-ons cover special tasks.

• Articles and approvalVersions, authors with their consents, approval by people under a four-eyes rule, managing editor role, embargo, language versions, checklists before approval, turnaround metrics, notifications with escalation.
• Checking suiteCheck runs with findings, house style, duplicates, spelling and sign-off before approval.
• Planning and typesettingTopics, calendar, daily issues following a publication pattern, editorial duty roster, issue plan with page budget, on-screen page layout with an automatic draft as a suggestion, designed page layout with style templates, issue close-out with print approval, typesetting as PDF/X-4, ePaper for each issue, output as ICML and JATS.
• Web portal and readersWeb portal from a template for each publisher with preview, paywall with access tiers, reader accounts, breaking news on the home page, moderated comments and browser notifications, tests of headlines and images only with reader consent.
• NewsletterEditions built from published articles, consent checks, one-click unsubscribe, a log for every send.
• Ads, invoices and feesAd customers, price lists, orders and space in the issue, classified ads with payment in the portal, ads in the layout with print check and classified pages, family and obituary notices, invoices and e-invoices from the order and the subscription with partial payment and batch posting, fee credit notes for freelance authors.
• Subscriptions, address book and paymentSubscriptions with rate plans, annual billing run and address file, one address book for customers, subscribers and advertisers with duplicate checks, SEPA direct debit as a file for the bank, camt.053 bank statements with payment matching, and export for accounting in DATEV format.
• Intake and importTexts from Word, PDF, RTF, ODT, EPUB, DOC, text files and email, articles from source material and dictation, wire reports in NewsML-G2, NITF and ninjs with retraction and breaking-news handling, migration from WordPress, CSV and Excel with a check before execution.
• Media library, archive, podcastsImages with creator, license and rights expiry, media picker in the editor, cropping per channel, text in images and image search by meaning, semantic archive search, audio and video with feeds.
• AI with approvalEditorial assistant, your own instructions and style profiles per publisher, audience profiles, ad orders from email or document as a suggestion, titles and texts for search engines and social networks, social posts only after editorial approval, helpers in the editor, names of places, organizations and people from articles as master data, providers, and a log with the cost of every call.
• Publisher and accessTitles, sections, issues, users with roles, log-in through your identity provider, company data as a single source for invoices and the legal notice, address validation, and a checklist and sample issue to get started.
• Interfaces and operationsAPI keys, signed webhooks, forwarding through a single approval point, an outbox for everything that leaves the house, full export, logs, deletion policy, help and tickets.

What is not included

What the system cannot do, or what still has to be verified before launch, is listed here so that you know in advance.

• Not a layout application for every single pagePages are built from templates, in the column grid on screen and with style templates. If you design every page freely, stay with your layout application and import the articles as ICML.
• Printing and mailingYou receive the PDF/X-4 and the address file; the printer and the lettershop remain your partners.
• Ready-made legal texts for your portalYou supply the legal notice, terms and conditions and privacy policy for your portal. The company data shows which details are still missing for the legal notice.
• Typesetting software licenseTypesetting, page layout and ePaper render the PDF with the Prince typesetting software. The production license is still pending; until then, every page carries the watermark of the trial version.
• Connection to the print control systemPrint approval is reported as an event to your connections, and the printer receives the PDF/X-4. There is no connection to the printer's control system because the manufacturers' formats are not available.
• Native connection to every social networkWithout a connection to a network, an approved post goes as signed JSON to your recipient. Publishing through a channel distribution platform is available only as an add-on, and that will be offered only after it has been accepted.
• Integrations before acceptanceAdd-ons whose connection to a third-party service has not yet been accepted live are not in the modular kit and will be offered only afterward.
• Verified feed from a news agencyWire reports are read according to the public IPTC specifications and tested with self-generated sample files, not against a real dpa feed. The connection to your agency's feed must be verified together before launch.
• Time savings from automatic page layoutAutomatic page layout is a draft that the editorial team reviews. How much time it saves per page has not been measured; the target of ten minutes per page is not substantiated.
• Reporting formats of press wholesalersSupply and returns for single-copy sales come in as CSV with free column mapping. Fixed wholesaler formats are not built in because no reliable specification is available.
• Circulation reportingThe ePaper counts views per issue without any personal data. A procedure for reporting circulation has not been built.

Switching with guidance from FHC+P

If you are switching from a legacy system and your own website, FHC+P, as operator of the platform and as IT service provider, handles the migration. We first look at what you have, and then give you a quote for the migration.

• Migration analysisWe review your legacy system, data volumes, existing websites, redirects and interfaces. The result is a fixed-price quote for the migration.€1,600.00 one-time, net, spread over the first year: about €133.33 per monthCredited if you order the migration.
• Portal launchThe standard layout is adapted to your brand: logo, colors, fonts and sections. This also includes your own domain with a certificate, the portal's legal notice and privacy pages with your texts, and acceptance together with you.€1,800.00 one-time, net, spread over the first year: €150.00 per month
• Migration and integrationWe migrate the data from your legacy system, connect existing portals, redirect old addresses and train your team. We prepare the quote after the analysis, as a fixed price or on a time-and-materials basis.After analysis

All amounts are net, plus statutory VAT. Fixed prices for setup services are spread over the twelve months of the first year; the migration after the analysis is a separate quote. What you need to provide and how acceptance works is set out in the General Terms and Conditions under setup services.

AI works alongside your editorial team, not instead of it

Drafts from source material and dictation, headlines, cuts, summaries, tags, copyediting, translations into language versions, titles and texts for search engines and social networks, ad orders from email, image crops and answers from the archive all arrive as suggestions. Acceptance happens in the editorial team. The editorial assistant takes questions and commands in your own words and creates suggestions that take effect only after you accept them.

Each publisher defines its own instructions and a style profile, and the editor-in-chief approves the instructions. Authors consent to AI use per article, and without their consent the article is left out. Every call is logged with provider, model, tokens and cost, and a monthly cost limit applies per publisher.

On labeling under Article 50 of the EU AI Act (Regulation (EU) 2024/1689): texts with AI involvement and AI images carry a label in the portal, and AI images also in print. The labels cannot be switched off. Whether they are sufficient in your case remains a matter for your own legal review.